CII to rope in IIM-Amritsar to chalk out plan to spice up tourism

CII to rope in IIM-Amritsar to chalk out plan to spice up tourism

Tribune Information Service

Vijay C Roy

Chandigarh, September 14

To push the tourism sector, the Confederation of Indian Business (CII) would rope in IIM-Amritsar to arrange a tourism growth plan for Amritsar. Town’s share within the state’s vacationer footfall was 73 per cent in 2021.

With 1.98 crore vacationers visiting Amritsar in 2021, the town wants a complete tourism plan to push the sector to set off financial growth within the state. Additionally, the state is at quantity seven in all states in international vacationer arrivals.

“We’re roping in IIM-Amritsar to arrange a tourism developmental plan for Amritsar as there’s a dire want to enhance tourism infrastructure and advertising,” mentioned CII chairman Amit Thapar.

In response to insiders, along with the Golden Temple, Jallianwala Bagh and Durgiana Temple, there have been many heritage tasks and locations of vacationer significance, which might additional increase the sector.

With the brand new vacationer locations resembling Sadda Pind, Heritage Road, Battle Memorial, Ram Tirath Complicated and Partition Museum, the vacationers have extra locations to go to within the metropolis. There’s a want for these locations to be marketed to spice up tourism. At current, vacationers visiting the town hardly go to them as a result of lesser information of those spots.

Additionally, as an illustration, Maharaja Ranjit Singh Panorama, which provides a visible documentation of the eventful lifetime of the Maharaja, is unable to attract the eye of the vacationers visiting the town in massive numbers. So, there’s a dire want for an motion plan from the state Tourism Division. Folks related to the tourism business mentioned the authorities had not been capable of utilise the tourism potential of the town.

Apart from infrastructure, the necessity of the hour is an aggressive publicity marketing campaign to make sure that extra vacationers go to the town for not less than a few days. There’s a have to run a publicity marketing campaign at a big scale, so that folks in India and throughout the globe ought to know all locations of tourism significance in Amritsar.

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